Imagine a world…

where the most powerful stories remain untold, hidden beneath layers of corporate caution and creative compromise.

This is the reality of today's entertainment industry —a world we have navigated for years. We've seen great ideas diluted, talented creatives undervalued, and profit often prioritized over authentic storytelling.

But what if there was another way?

This question led us to create Subrosa Media.

Inspired by the ancient Roman concept of secrecy, our name ironically represents our mission to bring hidden truths to light. 

In an industry that often plays it safe, we're taking calculated risks.

This means we have the freedom to tackle subjects others shy away from, amplify voices that have long been silenced, and tell stories that challenge and inspire.

"Radical America," embodies this approach. It's a journey into the overlooked corners of history, unearthing narratives that reshape our understanding of America. But it's more than just a show—it's a testament to what's possible when storytellers are unleashed.

Our debut series

At the heart of Subrosa Media is a simple belief: creators deserve better. In our world, writers, directors, editors, and artists aren't just cogs in a machine—they're the lifeblood of our industry. We ensure they're fairly compensated, creatively empowered, and truly valued. 

Because we know that when storytellers thrive, audiences win.

Annie Hyde

  • Annie brings over two decades of industry-spanning experience to her role as CEO of Subrosa Media. Her unconventional path through marketing, PR, and brand development uniquely positions her to lead Subrosa's innovative approach to storytelling in today's complex media landscape.

    At McCann, Annie spearheaded global campaigns for L'Oréal, mastering large-scale brand initiatives. This foundation evolved during her nearly decade-long tenure as Business Development Director at a leading PR agency, where she drove growth for luxury powerhouses like CHANEL, Tiffany & Co., and Ferrari. Later, as CMO of a DTC wellness brand, she navigated the shift to digital-first strategies, orchestrating comprehensive customer journeys across an ever-expanding array of touchpoints.

    At Subrosa, Annie creates the ideal conditions for compelling narratives to flourish. Equal parts strategist and dreamer, she integrates marketing and PR from project inception, ensuring cohesive stories that resonate beyond traditional screens. This approach sets Subrosa apart from big studios that often treat these crucial elements as afterthoughts.

    Annie's vision for Subrosa goes beyond mere content creation. It's about developing strategies that engage audiences across various platforms, spark conversations, and drive measurable impact. In an industry often focused on fleeting trends, Annie ensures Subrosa remains committed to creating lasting value through innovative storytelling and strategic execution.

Jonathan Hyde

  • A seasoned director and storyteller, Jonathan has made his mark across multiple facets of the entertainment industry over nearly two decades. His distinctive visual style, blending textural experimentation with deeply human narratives, has captivated audiences worldwide across commercial, short-form, and long-form content.

    As creator, director, and showrunner of the critically acclaimed Amazon Studios original docuseries "Always Jane," Jonathan demonstrated his ability to bring compelling, underrepresented stories to a global audience. The series garnered significant press attention and praise for its sensitive portrayal of its subject. This success, coupled with his experience helming campaigns for industry giants like BMW, Peloton, Samsung, adidas, and Modelo, showcases his versatility in crafting narratives that resonate across diverse platforms and audiences.

    From starting in post-production at 16 to becoming a full-time director by 24, he honed his skills at prestigious companies including Ridley Scott's RSA Films. A member of the Directors Guild of America for almost 20 years, Jonathan later co-owned production studio Mutt, further developing his entrepreneurial acumen.

    Now at Subrosa Media, Jonathan continues to push boundaries in storytelling, with an exciting new high-profile project in development. His keen eye for talent and ability to assemble exceptional crews have become hallmarks of his productions.

    Jonathan's commitment to diversity and representation, both in front of and behind the camera, underscores his dedication to using creativity as a catalyst for meaningful change in the media landscape.